Branding is very important in today's business environment. There are so many people doing what you do. You have to separate yourself with branding and promotion. One of the most important ways you can separate yourself from the crowd is with professional branding images. I see branding images all the time and sometimes they fail to live up to the greatness of the person they represent. Do you know how damaging it is to your brand, to have images represent you that look: Cheap.. Bootleg.. or Homemade? I don't think these are words, that you want to represent you and the great things you have to offer. I'm going to continue with tips and info that will help you avoid looking Cheap.. Bootleg and Homemade.
Today we are going into what I like to call the Zombie look. I know you have seen it and may not realize it. Think of any zombie movie or Tv show that you have seen. Or goggle the picture of a zombie. You are more than likely to see what I call zombie eyes. Dark pupils and darkness around the eyes. In film and Tv this is done purposely with makeup and/or lighting. The purpose is to make the subject look DEAD. Now... the DEAD look is not exactly what you want to do for branding images, unless you are a temporary cast member of the Tv show, "The Walking Dead".
It has been said that, "Eyes are the window to the soul." For your branding images, make sure your eyes show life and energy. I don't know of anyone who wants to do business with the DEAD?
Antonio "uncleBoz" Boswell
Antonio is the owner of A. Boswell Photography, radio talk show co-host, and Chief Productions Officer of Lockett In Media.
There are a lot of people doing what you do. So it's important to separate yourself from the pack with promotions, including images and video. Videos are a good way to promote your brand but sometimes no video is better than a bad one. Remember your video will represent you to the world. Try to have the best quality you can afford and if you can't afford a decent quality, you may want to delay your project. But remember, quality video services can be found at a reasonable price. Here is a tip based on some videos that I've seen posted on social media.
There's a lighting technique used in film and production, that gives a subject a ghostly look. I first learned about "ghostly lighting" during a lighting seminar in 1994 and the technique is still used today. I wont go into detail about how to accomplish it, but I'm seeing this technique used in corporate, promotional videos.
I will take a chance and say this is by mistake. But the results are the same. When producing your videos for promotion, be mindful of your lighting. Lighting sets the mood and helps tell your story. What story are you telling if your lighting makes you look like you are promoting services from HEAVEN. Your services may be good. But going to heaven to get them may be a stretch for your target audience. Everyone have a good day and keep promoting YOU and What You Do.
Antonio "uncleBoz" Boswell
It's always been said, that a picture is worth a thousand words. What do your pictures say about you and your brand? The images you use for promoting, speak to the world. They will show how serious you are about what you do and what you have to offer. Consumers have so many options. It's important to separate yourself from everyone else. Let's be real.. that dark and blurry headshot makes you look bad, long before anyone knows what you really have to offer. An effective concept and professional images will take you over the top. Make an investment in professional images that follow a concept. The right image will help take you and your brand where you deserve to be.
These are examples of promotional images taken for singer Caleb Minter. Caleb and his team used images from the session to effectively promote Caleb's brand and the single, "Gone To Soon".
"FAMILY" are the people in your life, who you love and who love you. They are there for you and you are there for them.
"FAMILY" may or may not be blood relatives, but they are special in every sense of the word.
Embrace your "FAMILY" and make good memories with them. Celebrate your bond.
Who do you consider "Family"?
In honor of graduating seniors, A. Boswell Photography has created special print packages. These packages will give seniors a chance to share their special portraits with friends and family.. at a special price. All you have to do is:
1. Go to your image album..
2. Select your images you want to print..
3. In Categories, select "Packages"..
4. Select the package that contains the print sizes and quantity you want..
5. Place images into your package..
Continue to checkout and make payment. Images will be shipped.
If you need assistance, don't hesitate to contact A. Boswell Photography.
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