Branding is very important in today's business environment. There are so many people doing what you do. You have to separate yourself with branding and promotion. One of the most important ways you can separate yourself from the crowd is with professional branding images. I see branding images all the time and sometimes they fail to live up to the greatness of the person they represent. Do you know how damaging it is to your brand, to have images represent you that look: Cheap.. Bootleg.. or Homemade? I don't think these are words, that you want to represent you and the great things you have to offer. I'm going to continue with tips and info that will help you avoid looking Cheap.. Bootleg and Homemade.
Today we are going into what I like to call the Zombie look. I know you have seen it and may not realize it. Think of any zombie movie or Tv show that you have seen. Or goggle the picture of a zombie. You are more than likely to see what I call zombie eyes. Dark pupils and darkness around the eyes. In film and Tv this is done purposely with makeup and/or lighting. The purpose is to make the subject look DEAD. Now... the DEAD look is not exactly what you want to do for branding images, unless you are a temporary cast member of the Tv show, "The Walking Dead".
It has been said that, "Eyes are the window to the soul." For your branding images, make sure your eyes show life and energy. I don't know of anyone who wants to do business with the DEAD?
Antonio "uncleBoz" Boswell
Antonio is the owner of A. Boswell Photography, radio talk show co-host, and Chief Productions Officer of Lockett In Media.